SEO (Search Engine Optimization) is an important technique of digital marketing that is used to improve the ranking of a website and make it appear in search engines. The purpose of this is that when a user searches for a particular topic, product, or service on Google or other search engines, your website appears at the top of the results. SEO involves various factors, such as keyword research, improving website structure, enhancing content quality, and creating a mobile-friendly website. All these steps are aimed at increasing traffic and bringing potential customers to the website.
This is why SEO is so important in digital marketing. Because it strengthens the online presence of the business and enables it to compete in the market. If your website is on the first page of search engines, it not only increases brand recognition. It also wins the trust of consumers. Moreover, it is a long-term strategy that proves to be cost-effective and sustainable for business purposes. SEO has become an integral part of every online business. Best Digital Marketing Course Online Free